You deal directly with the writer
There is no account manager, outsourced production line or chain of messages between your brief and the finished work.
You need content that represents your business properly, arrives when promised and gives customers useful reasons to trust what you do.
I have worked as a professional copywriter for more than six years, producing thousands of articles across demanding sectors. Much of that work has been in one of the most crowded online industries, where weak research, vague claims and missed deadlines are quickly exposed.
That experience benefits your business because you are not paying someone to learn the basics of professional content delivery. Each article is researched, structured and written with the audience, the service and the purpose of the page in mind.
The service is designed to become easier for you over time. As knowledge of your business grows, monthly planning becomes more focused and less explanation is required.
There is no account manager, outsourced production line or chain of messages between your brief and the finished work.
Subjects are approached carefully, with specialist details checked and complex information explained in language customers can understand.
Working with one local client per sector reduces conflicts and prevents the knowledge built around your company being used for a nearby competitor.
Before writing full time, my career included policing, senior management, retail and more than ten years connected to the property industry. Those roles required judgement, clear communication and responsibility for the information given to other people.
View the selected specialisms →More than ten years of industry experience provides a practical starting point for estate agency and property content.
Former policing experience supports credible research around crime prevention, risk and property protection.
Professional work has covered finance, technology, travel, education, retail, pets and numerous other subjects.
Estate agents, security companies and private dentists are highlighted because there is a particularly relevant connection to those industries. Other Lincolnshire businesses are also welcome to enquire, provided the subject is suitable and there is no existing local conflict.
The aim is to work closely with a smaller number of businesses, understand what matters to their customers and produce useful content consistently.
I will check whether your sector is available in your area before discussing whether the monthly package is suitable.